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BTCC / BTCC Square / Global Cryptocurrency /
Starbucks Accelerates Turnaround Amid Operational Overhaul

Starbucks Accelerates Turnaround Amid Operational Overhaul

Author:
Global Cryptocurrency
Published:
2025-09-09 17:27:02
19
1
BTCCSquare news:

Starbucks shares showed muted reaction in Tuesday trading as CEO Brian Niccol's aggressive turnaround strategy enters its second year. The coffee chain is overhauling store designs, menu offerings, and its rewards program while facing pushback from baristas questioning the changes' tangible benefits.

The remodeled 'Third Place' concept could expand Starbucks' physical footprint, potentially offsetting recent closures of mobile-only locations. Niccol told Fox Business the company is 'innovating from strength,' with imminent upgrades to digital engagement and product innovation.

|Square

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